When uploading PDFs of publications on their web sites, publishers have several dilemmas:
- Do they embed vivid, RGB images, best for online use, or CMYK, which are optimized for printing?
- What if a user has a black and white printer? Does the publisher provide a crisp “line-art” version of the PDF for the best monochrome output?
- Should links be a second colour (best for online use) or pure black (best for print)?
The answer is either a compromise, i.e. to upload one PDF that is reasonably good for all uses, or to create two or more PDFs, one for online reading, one for colour printing, etc. To address this problem, our Ideas Lab came up with a suggestion of a PDF for all uses, namely one with a menu “baked” into every page, which can transform the PDF as required. Well, our talented team came up with the goods!